ASUS “Don’t Just Dream. Create.”

For creatives who scoff at the cult of Mac, the ASUS Zenbook marks a worthy alternative. The ASUS “Don’t Just Dream. Create.” campaign showcased the work of real creators who rely on their Zenbooks to leave their mark on the world.

We partnered with 4 artists, filmmaker Devin Graham, musician Skylar Grey, photographer Sam Horine and designer Shelby White to tell the inspiring stories of how they create and share why their Zenbook is a trusted partner in that endeavour.

A video series posted to social earned ASUS line of Zenbooks over 3.3M views and 100K engagements.