Roland Cailles
Hi there.
My name is Roland Cailles. I'm a digital marketing strategist with 15+ years of experience, focusing on social, entertainment and sports. In that time I’ve done some great work for great brands with some really good people.
This is my portfolio site where I invite you to view my work. Some of it came out of my brain. Some of it, the brains of others. My role in these campaigns is the presentation, the oversight and the results.
My Story
I graduated from a city college in Chicago with a degree in Integrated Marketing Communication, a concentration in Public Relations and a minor in Web Development. At the time, it was the closest approximation one could get to a social media degree. Now students can graduate with a masters in social media. It blows my mind.
I have always been passionate about entertainment. I did my last semester of college learning movie and music marketing on a “study abroad’ program in Los Angeles. Early in my agency career, I worked with clients in both industries, big names like the pop star Kesha, Comedy Central, and The Bonnaroo Music and Arts Festival. From there I helped my agency close our first big social client, penning entertainment social strategy for Citibank.
My work brought me to Las Vegas. In the Entertainment Capital, I devoted my energy to the social strategy for MGM Resorts, its hotel brands, arenas and theaters. I built further experience promoting citywide events for the NFL, NBA, NCAA, and F1, to name a few, as well as global music tours and artist residencies.
Contact
I'm always open to new and exciting opportunities. If you you have one, let's talk.